DIGITAL APOTHECARY / BETA 03

Human states,
consciously designed.

Less scrolling, more doing. Try a free, private 25-minute ritual that helps you begin one meaningful task — then closes so you can get on with your life.

Try FOCUS 25 · free Join the first guided lab

No infinite scrollNo streak guiltFree to try · No subscription

STATE / FORMULA 001 FOCUS 25

ATTENTION · MOMENTUM25 MIN

Built to be closed No digital hangover Return to life stronger

THE PRODUCT SUCCEEDS WHEN YOU CLOSE THE APP.DIGITAL DRUGS. NO HANGOVER.THE PRODUCT SUCCEEDS WHEN YOU CLOSE THE APP.DIGITAL DRUGS. NO HANGOVER.THE PRODUCT SUCCEEDS WHEN YOU CLOSE THE APP.DIGITAL DRUGS. NO HANGOVER.

Design principle 01Finite by design

Design principle 02Outcome over attention

Access principleFuture buy-one-fund-one model

North-star metricYour next hour

THE METHOD

Less content.
More changed behaviour.

STATE does not sell another library to collect. It gives you one deliberate intervention, a clear ending and a bridge back into your day.

One need
One dose
One real action

Name the honest state

Choose what is true now—not the person you think you should already be.

Take one finite dose

A guided ritual uses time, sound, prompts and action to create momentum.

Close it and live

We ask whether your next hour improved. Then we get out of your way.

THE FIRST REAL FORMULA

FOCUS 25 is ready
to earn its evidence.

A complete before–during–after experience: name one outcome, remove friction, work for one finite interval and measure what genuinely changed.

No account
Private by default
Exportable evidence

STATE / FORMULA 001FOCUS25

ATTENTION · MOMENTUMBETA 03

THE PRODUCT SUCCEEDS WHEN YOU CLOSE IT

HUMAN STATES, CONSCIOUSLY DESIGNED.

FIRST
REAL
DOSE

FOCUS 25 / BETA PROTOCOL

One task.
One room.
One honest result.

This is no longer a fifteen-second demonstration. It is a usable focus intervention with a proper check-in, preparation ritual, 25-minute chamber and post-dose outcome measurement.

BeforeResistance + intended outcome

DuringFinite work chamber

AfterProgress + next-hour score

Your answers stay in this browser unless you deliberately export them. No fake social proof. No silent tracking.

00 / INTENTION

Name one visible win

Turn “be productive” into something you can recognise as moved, meaningful or complete.

01 / FRICTION

Clear the runway

Remove the phone, close unrelated tabs and give the body one calm starting signal.

02 / IMMERSION

Protect 25 minutes

No feed, no badges, no new suggestions. Just your chosen task and a finite clock.

03 / EVIDENCE

Measure the after-state

Track resistance change, useful progress and whether the next hour feels more capable.

SELF-REPORTED · LOCAL BETA EVIDENCE

Nothing fabricated. Zero begins here.

Small, non-clinical beta data, saved or imported on this device. A one-hour score requires a later optional check-in.

Completed 25-min doses0

25-min completion—

Avg resistance shift—

Later hour reports n=0—

Goal: collect five honest sessions, inspect the weak moments, then improve the formula.

Import tester results

PROOF, NOT A PROMISE

An hour later,
what really happened?

We ask about the hour after your session separately, rather than pretending we already know at the end of a timer. Optional, self-reported and stored in this browser.

No notifications. No account. No tracking. You choose whether to return.

Complete a FOCUS 25 session to unlock your follow-up.

STATE COMMONS / PUBLIC LEDGER

Impact counts only when it is real.

Prototype checkouts never inflate public-good claims. Successful payments and redemptions will be independently countable once checkout is connected.

Paid starter packs0

Live commerce not connected

Free packs funded0

No premature impact claims

Free packs redeemed0

Redemption flow next

STATE / THE FIRST HUMAN EXPERIMENT

One hour together.
Something actually done.

A small, live guided focus session for people who keep postponing something that matters. We choose one achievable outcome, prepare, work in a protected interval and reflect honestly afterwards.

01 · Set a real intention02 · Work together03 · Leave with momentum

Enquire about a €19 seat ↗Ask about a €149 team pilot ↗

Founding offer · 60-minute guided session · Date arranged with interested participants. An email enquiry is not a payment or confirmed booking. No seats sold or outcomes are claimed.

STATE / LIVE RITUAL 001FOUNDING EDITION

Not another productivity course.01good hour.

GUIDED / FINITE
NO SUBSCRIPTION€19

PERSONAL DISPENSARY

What do you need right now?

Pick the truth. We will recommend one dose—not twelve distractions.

Free beta dose
No account required

YOUR RECOMMENDED DOSE

FOCUS 25

A 25-minute chamber for beginning the one task that matters.

Onset: 3 min · Duration: 25 min · Intended after-effect: momentum

FOCUS25

BEST FIRST DOSE

Future formulas, currently in research.

A glimpse of the collection we hope to build. FOCUS 25 is the first usable beta; the other formulas remain prototypes.

Preview only
Not for sale

FOCUS25

CALM10

COURAGE01

CONNECT02

PURPOSE01

STATE / COLLECTION 001

Five formulas.
One more alive human.

Use them when you are stuck, scattered, afraid, lonely or ready to help. Each formula ends with a concrete return to life.

FOCUS 25CALM 10COURAGE 01TWO QUESTIONSONE GOOD DEEDLifetime formula updates

COMING SOON PRICE NOT SET

Planned: five complete formulasImpact support will be reported only when real

THE STARTER PHARMACY

Choose a state.
Not another subscription.

Ideas under test
No checkout yet

FORMULA 001

FOCUS 25

Move one meaningful task from resistance into motion.

FORMULA 002

CALM 10

Settle the body before solving the entire universe.

FORMULA 003

COURAGE 01

Do the small brave thing before your mind writes another essay.

FORMULA 004

TWO QUESTIONS

Replace small talk with a tiny ritual for something real.

FORMULA 005

ONE GOOD DEED

Convert vague goodwill into one visible act of contribution.

THE NORTH-STAR METRIC

Did your next hour become better?

OUR NORTH STAR

+1 hour?

We distinguish what you expect immediately from what you report afterwards. No clinical efficacy claims.

How useful was the experience?

OUR CONSTITUTION

Potent by design.
Non-addictive by principle.

The app should
need you less
over time

No endless feeds

Every experience has a beginning, an ending and an invitation to leave.

No emotional traps

No guilt, fake urgency, social punishment or manufactured dependency.

Open essential formulas

Core wellbeing tools can remain free and open for schools, carers, NGOs and public institutions.

Outcome over attention

We measure whether your actual life improved—not how long we held your eyes.

⌘

STATE COMMONS

Human flourishing should not be paywalled.

An open library of evidence-aware formulas for schools, public services, activists, carers and communities—funded partly by premium products.

Explore the research shelf

Take one dose.
Then go live.

Begin with the state you genuinely need. No account, no feed, no digital guilt.

Find my free dose

Human states,
consciously designed.

Less content.
More changed behaviour.

Name the honest state

Take one finite dose

Close it and live

FOCUS 25 is ready
to earn its evidence.

One task.
One room.
One honest result.

Name one visible win

Clear the runway

Protect 25 minutes

Measure the after-state

Nothing fabricated. Zero begins here.

An hour later,
what really happened?

Impact counts only when it is real.

One hour together.
Something actually done.

What do you need right now?

FOCUS 25

Future formulas, currently in research.

Five formulas.
One more alive human.

Choose a state.
Not another subscription.

FOCUS 25

CALM 10

COURAGE 01

TWO QUESTIONS

ONE GOOD DEED

Did your next hour become better?

Potent by design.
Non-addictive by principle.

No endless feeds

No emotional traps

Open essential formulas

Outcome over attention

Human flourishing should not be paywalled.

Take one dose.
Then go live.

What must move in the next 25 minutes?

Make beginning almost inevitable.

What actually changed?

FOCUS 25

Human states,consciously designed.

Less content.More changed behaviour.

Name the honest state

Take one finite dose

Close it and live

FOCUS 25 is readyto earn its evidence.

One task.One room.One honest result.

Name one visible win

Clear the runway

Protect 25 minutes

Measure the after-state

Nothing fabricated. Zero begins here.

An hour later,what really happened?

Impact counts only when it is real.

One hour together.Something actually done.

What do you need right now?

FOCUS 25

Future formulas, currently in research.

Five formulas.One more alive human.

Choose a state.Not another subscription.

FOCUS 25

CALM 10

COURAGE 01

TWO QUESTIONS

ONE GOOD DEED

Did your next hour become better?

Potent by design.Non-addictive by principle.

No endless feeds

No emotional traps

Open essential formulas

Outcome over attention

Human flourishing should not be paywalled.

Take one dose.Then go live.

Human states,
consciously designed.

Less content.
More changed behaviour.

FOCUS 25 is ready
to earn its evidence.

One task.
One room.
One honest result.

An hour later,
what really happened?

One hour together.
Something actually done.

Five formulas.
One more alive human.

Choose a state.
Not another subscription.

Potent by design.
Non-addictive by principle.

Take one dose.
Then go live.